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Evaluate Options

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Understanding The Concept Of Utility

Psychology of Sales • 1m 56s

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  • Evaluate Options

    The third step in the customer buying process is evaluating options. At this stage, the customer uses the information gathered in Step Two to evaluate their possible options, with the intent of selecting one that they believe best addresses their problem or achieves their need.

  • Information Search

    The second step in the customer buying process is the information search. This is the customer's effort to search for information that relates to fixing their problem or need.

  • Introduction To Customer Buying

    The customer buying process is a sequence of steps that a person goes through to arrive at a final decision when buying a product, service, concept or idea.