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Introduction To Aristotle - Three Pillars of Persuasion

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Ethos - The First Pillar

Storytelling For Business • 3m 46s

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  • Introduction To Aristotle - Three Pil...

    2300 years ago, the Greek philosopher Aristotle defined the three pillars to being persuasive. They're as tried and true today as they were back in ancient times.

  • Logos - The Second Pillar

    Logos stories are anecdotes, or arguments based in logic. In fact many linguists believe that the word 'logic' is derived from the Greek word logos. To use logos in storytelling would be to cite facts and statistics, historical and literal analogies, and authorities.

  • Pathos - The Third Pillar - Part 1

    Pathos stories are a path to the audience's emotions. Pathos works in conjunction with logos (logic) and ethos (credibility) to help form a solid argument. Used correctly, pathos can make a bland argument come alive for an audience.