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Introduction To Aristotle - Three Pillars of Persuasion

Storytelling For Business • 1m 8s

Up Next in Storytelling For Business

  • Logos - The Second Pillar

    Logos stories are anecdotes, or arguments based in logic. In fact many linguists believe that the word 'logic' is derived from the Greek word logos. To use logos in storytelling would be to cite facts and statistics, historical and literal analogies, and authorities.

  • Pathos - The Third Pillar - Part 1

    Pathos stories are a path to the audience's emotions. Pathos works in conjunction with logos (logic) and ethos (credibility) to help form a solid argument. Used correctly, pathos can make a bland argument come alive for an audience.

  • Pathos - The Third Pillar - Part 2

    Pathos can make a bland argument come alive for your audience. It offers a way for the audience to relate to the subject through commonly held emotions.