Coercive & Reward Power
Understanding Body Language Training Course
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1m 51s
Desmond Morris defines coercive power at work as the ability of the manager to force/coerce/threaten others into doing what he [or she] wants.
Up Next in Understanding Body Language Training Course
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Dominant Body Language
Desmond Morris and other researchers tell us that the person who is dominant in the conversation will often bring this about by using status displays. One example is that the dominant person may spend more time looking at the person who they wish to feel submissive whilst they are talking to them...
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Expert Power
Experts remind us that we tend to give credibility to, and obey, others if we believe they have expertise. Body language can portray expertise, especially in the form of confidence or assertiveness. This is called expert power!
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Introduction To Wielding Power
John French and Bertram Raven spent many years researching how people in positions of official power use body language to enhance that power. This video also highlights how such people use it to encourage, reward and coerce.
