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Metaphor, Smile & Analogy

Storytelling For Business • 2m 53s

Up Next in Storytelling For Business

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    In business, we write with the goal of being clear in order to communicate information effectively. In order to craft an effective story however, one's imagination, feelings, descriptions, vivid imagery and metaphors are needed to make it interesting, and structure is important as well.

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    Those who wish to communicate vision must use a three-step process: First, define a vision. Second, share that vision with others. And third, inspire others to support that vision.