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Introduction To Knowing Your Aim

Slide Deck Skills • 1m 15s

Up Next in Slide Deck Skills

  • Putting Your Bottom Line On Top

    Bottom line on top is about stating your aim at the beginning of your presentation, and at the top of each slide. (We'll talk more about effective headlines in another video.)

  • Stating Your Aim

    Before you write anything, ask yourself: what am I trying to do? And write down in the answer in a sentence, including an active verb. I need to persuade my manager to adopt this new process.

  • Creating An Audience Profile

    It can be helpful to create an audience profile before you start drafting your slide deck. It will tell you what content is going to be necessary, what language you might use, what tone you might take with them, and what level of detail you might go into.