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SCAN
Effective Business Writing
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2m 23s
SCAN is an acronym explaining that when people are reading from their screens, you need to formulate your message in a certain way.
Up Next in Effective Business Writing
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The Five W's
Once you know about the five w's you'll soon be stating your aim more clearly.
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The Highlighter Test
This shows you how to do a quick exercise that checks your writing is relevant to your audience and your aim clear.
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Top Down Writing
Top down writing is about creating a logical order for your content, based on your aim.
