Up Next in Effective Business Writing

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  01:45

  Expressives

  Expressives

  Expressive personality types tend to be big-picture thinkers to whom personal rapport is very important. This film suggests the best way to write to them.

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  02:08

  Jargon

  Jargon

  Jargon may be helpful to show what you know, but you're writing to get your message across clearly, and jargon can get in the way.

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  01:24

  Personality Types

  Personality Types

  We all fall into four broad, personality types that each prefer to communicate in a certain way.